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How She Does It: Melanie Adams In Addition To Jon Bjarni Baldursson Of Alrún Nordic Design

Melanie Adams in addition to Jon Bjarni Baldursson of Alr How She Does It: Melanie Adams in addition to Jon Bjarni Baldursson of Alrún Nordic Design
Alrún Nordic Design is a pocket-size household unit of measurement companionship founded past times Jon Bjarni Baldursson inward Reykjavík, Iceland. Since 1999, nosotros direct maintain been creating original bindrune jewelry that is rooted inward a heritage of Nordic fine art to a greater extent than than a K years old.

Our designs are based on twelve inspirational Icelandic words, amongst each alphabetic lineament of the chosen give-and-take represented past times a corresponding runic letter. To bind the rune, nosotros overlap the runic letters along a unmarried key stave.

Bindrunes were used to form magic spells, conceal secrets, in addition to to practice powerful personal amulets. They were also mutual inward to a greater extent than mundane aspects of everyday life in addition to were used as brands for livestock, signs of ownership, in addition to were a method of relaying messages. The ancient Norse believed that a bindrune could intensify the pregnant of a personal message in addition to invoke its ability inward their lives.

We are straightaway developing a make of products for the home, starting amongst our beautiful Nordic wool blankets. Made of Icelandic wool in addition to dyed specially for us inward Iceland, their hitting patterns are constructed from our Love in addition to Strength symbols. We welcome you lot to portion inward the beauty of novel Nordic tradition in addition to acquire inward yours.


Deb Bailey: Welcome to the Secrets of Success blog, Melanie. I'm excited to involve heed almost your business. How did you lot acquire started as an entrepreneur?


Melanie Adams: Glad to live here, Deb. When Jon in addition to I source met at university, he was only starting what would acquire Alrún Nordic Design. We spent a lot of fourth dimension talking almost the ideas he had, in addition to I was actually impressed past times his focus in addition to drive. Once I moved to Republic of Iceland inward 2004, my contributions to the companionship became much to a greater extent than tangible in addition to I became a sort of accidental entrepreneur.

With a background inward literature in addition to music, I choose a creative vision to the company, in addition to I retrieve I’ve actually internalized Jon’s passion for the business. His decision has shown me the practice goodness of taking risks, in addition to and then over the years I’ve learned to invest to a greater extent than in addition to to a greater extent than of myself into the company. I experience that nosotros portion the burden to a greater extent than as now, in addition to that nosotros complement each other professionally.

Melanie Adams in addition to Jon Bjarni Baldursson of Alr How She Does It: Melanie Adams in addition to Jon Bjarni Baldursson of Alrún Nordic Design


Deb: It's non ever slow to discovery someone who shares your vision. Sounds similar a terrific partnership. Are in that place whatever lessons learned that you’d similar to share?

Melanie: Well, existence a household unit of measurement company, it tin live challenging to divide personal in addition to professional person life. I retrieve most people inward our province of affairs would concord that in that place direct maintain to live clear parameters to principle when function ends, in addition to personal fourth dimension begins. In the source years of our growing company, nosotros both sacrificed a fleck as good much – it was an exciting time, but nosotros didn’t direct maintain help of ourselves as good as nosotros should have.

We’ve learned straightaway how essential it is to heed to our bodies, acquire plenty sleep, in addition to pass fourth dimension away from the stress of the business. Even though nosotros dear what nosotros do, it’s been of import for both of us to cultivate our ain divide interests in addition to direct maintain personal time. That way, at to the lowest degree for me, I’m able to choose a to a greater extent than vibrant loose energy to my work.




Melanie Adams in addition to Jon Bjarni Baldursson of Alr How She Does It: Melanie Adams in addition to Jon Bjarni Baldursson of Alrún Nordic Design




Deb: That's corking advice for other household unit of measurement companies as well! So, who are your ideal clients?


Melanie: We similar to tell that every symbol tells a story, in addition to then essentially anyone who wants to portion something almost themselves through our jewelry is an ideal client. But inward other terms, nosotros actually promise to appeal to people who buy consciously, who store for meaningful in addition to lasting items that volition choose a positive vibe into their lives. 


Deb: What inspires you lot to practice the function you lot do?

Melanie: Firstly, our original bindrune symbols are in addition to then unique, amongst such a corking historical connection. I’m in addition to then proud of Jon’s innovative ideas in addition to I desire to consider them succeed, in addition to then I suppose that dear is my master copy motivation!

Secondly, I dear hearing from in addition to coming together people from all over the Blue Planet who tell us how meaningful our jewelry is to them. Our pieces direct maintain been worn as symbols of back upward past times families inward mourning, past times mothers during labour, past times entire marriage parties, past times professional person athletes, musicians, stunt-people, in addition to ninety-year quondam twins! The listing only goes on in addition to on. And it strikes me how incredibly unlike every 1 of these people are, in addition to even in addition to then how they’ve all flora a beautiful pregnant inward our products. It’s real touching in addition to humbling to live a purpose of in addition to then many lives in addition to it confirms to me that our message of dear in addition to forcefulness is having an deport upon inward the world.



Melanie Adams in addition to Jon Bjarni Baldursson of Alr How She Does It: Melanie Adams in addition to Jon Bjarni Baldursson of Alrún Nordic Design


Deb: That's wonderful. When you lot laid upward things in addition to acquire that sort of feedback, it shows you lot how of import your function is. Many people move into entrepreneurship in addition to then that they tin live of service in addition to practice things that modify people's lives. What advice would you lot give to women entrepreneurs who are only starting out?


Melanie:
As someone who never intended to acquire an entrepreneur, I retrieve the most of import affair at the onslaught of a journeying similar this is to direct maintain absolute conviction inward your idea. There volition live people who don’t sympathize or appreciate your concept, in addition to it’s of import to live dedicated to your plan. While it’s also of import to live receptive to proficient advice in addition to guidance, having organized faith inward your see volition acquire inward slow for others to believe inward you lot too.



Melanie Adams in addition to Jon Bjarni Baldursson of Alr How She Does It: Melanie Adams in addition to Jon Bjarni Baldursson of Alrún Nordic Design



Deb: So, true. You direct maintain to believe inward your vision fifty-fifty if no 1 else tin consider it. With all the function you lot in addition to Jon are doing, what is your favourite activeness to relax in addition to unwind?


Melanie: If I had my way, every calendar week would halt amongst a walk along Reykjavik’s beautiful coastline, in addition to perchance tapas amongst friends downtown. I also direct maintain a serious dear of Nordic criminal offence shows, which are fifty-fifty ameliorate enjoyed amongst a drinking glass of wine.

Jon is an first-class dancer, in addition to then he loves to encounter upward for salsa downtown, but he’d only as happily unwind on the golf game class or move windsurfing!



Deb: Thanks in addition to then much for stopping past times in addition to sharing your journey. Please portion your website in addition to social links.


Melanie: I enjoyed it, Deb. Here are the links:


Melanie Adams & Jon Bjarni Baldursson of Alrún Nordic Design
www.alrun.is

Facebook: AlrunNordicDesign

Instagram: alrun.nordic.design

Twitter: AlrunNordic





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